Traditional marketing was a very different beast from what we know today. It was all about one-way communication, with businesses broadcasting their message to a mass audience and hoping that some of it would stick. But digital social media has changed all of that. It’s now possible to have a two-way conversation with your customers, building relationships and engaging with them in a way that was never before possible.

Social media marketing (SMM) is now an essential tool for any business, large or small. With over 2.8 billion active social users worldwide dispersed across sites like Instagram, Facebook and YouTube, there is a vast audience to reach that cannot be ignored. But it goes beyond capturing leads and boosting sales; social media marketing is also about developing social proof.

Social proof is the idea that people are more likely to trust a product or service if they see that others are using and enjoying it. This is especially important for small businesses and startups that are trying to build brand awareness and establish themselves in a competitive market. In a world where 95% of consumers read online reviews before making a purchase, social proof is more important than ever. If you have an active social media presence, where you are regularly engaging with your audience and providing valuable content, then potential customers and clients can see that you are a business that is worth their time and money. They will be more likely to use your services or buy your products, and they will also be more likely to recommend you to others. A social media presence provides an outlet for brand advocates to sing your praises, which helps to build trust with potential customers who may not have heard of you before.

There are so many social media platforms out there, and it can be difficult to know which ones are right for your business. Some of the most popular platforms include Instagram, Facebook, and YouTube, but there are also many more. The best way to approach this question is to think about your target audience and where they are most likely to be hanging out in the digital world.

Every platform has a unique demographic makeup, which can vary across age groups, gender, location, interests, and more. For example, Facebook is still the most popular social network with over 2 billion monthly active users, but it is used more by an older demographic than some of the other platforms. In contrast, Snapchat has a much younger user base than Facebook, with the vast majority of its users being under the age of 24 in the UK and US.

The rate of engagement can also vary across platforms. TikTok, for example, is known for its highly engaged users who are quick to like, share, and comment on content. This makes it an excellent platform for building brand awareness and getting your message out there quickly.

Certain industries also lend themselves more to certain platforms. For example, if you are in the fashion industry then Instagram is a no-brainer, but if you’re in the B2B sector then LinkedIn may be a better choice. If you’re involved in the NFT or crypto industry, then Telegram and Discord might be an essential part of your social media strategy. Some sectors such as the NFT and crypto world, favor platforms that facilitate community building. The fintech industry, on the other hand, tends to prefer platforms that allow for more formal networking, or the fast-paced sharing of news and information, such as Twitter. TikTok is also known for having an enormous “fintok” community, ready for fintech companies to tap into.

The most important thing is to choose the platforms that are most relevant to your business and where you are most likely to reach your target audience. There is no point in being active on a platform if your target audience is not there. Once you have identified the right platforms for your business, you can start to create a content strategy that will help you to achieve your objectives.

The cost of social media management and marketing services can vary depending on the size of your business, your target audience, the platforms you are using, and the scope of the project.

For smaller businesses or those just starting out, we recommend our Social Media Starter Pack. This includes everything you need to get started with social media, including setup, content creation, and ongoing social media management and content marketing.

For businesses that are looking to take their existing social media to the next level, we offer a range of services that can be customized to your specific needs. These include paid advertising, influencer promotion, community management, and more.

If you are not sure which package is right for you, our team can provide a free consultation to assess your needs and recommend a solution that is perfect for your business.

There are a number of reasons why you should partner with a social media marketing agency.

First and foremost, social media is constantly changing. An experienced social media agency will have a team of experts who are up to date with all the latest changes and can ensure that your social media strategy is always on point.

Another benefit of partnering with a professional social media team is that they can provide an objective perspective on your social media efforts. It can be easy to get caught up in the day-to-day running of your social media accounts and lose sight of the bigger picture.

A social media firm can help you to step back and take a strategic view of your social media presence, identifying areas that need improvement and developing a plan to help you reach your goals.

Finally, a social media company can take the burden of running your organic social media accounts off your hands. This frees up your time so that you can focus on running your business and leaves your social media presence to the experts.

At our full service social media marketing company, we have a team of social media experts who can help you to create content that is perfect for each platform and optimized for conversion.

Creating social media content that converts is not as simple as it sounds. To create content that resonates with your target audience and drives results, you need to have a clear understanding of who your audience is and what they are looking for.

Once you have a good understanding of your target audience, you need to create content that is relevant to them and provides value. The best way to do this is to focus on creating an appropriate mix of evergreen content that will be relevant for months or even years to come, alongside timely and topical content that is relevant to current events or trends.

Finally, you need to ensure that your content is optimized for each platform. This doesn’t just mean creating content that is the right length, has the right format, and uses the right keywords. Every platform has its own unique vibe and language, and your content needs to be adapted to its environment in order to feel natural.

Are you ready to take your social media marketing up a level? If you’re looking for a team that can help you develop a holistic social media marketing strategy and execute engaging campaigns with the potential to propel your band towards incredible growth, then you need NomadKloud. With years of experience in social media marketing, our team of experts can help you create a custom plan that establishes your brand as a leader in the social space.

Speak to one of our expert marketers today to learn more about how our services can help you transform your brand.